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The interactive model of campaign planning consists of four phases, namely: Select one: a. Research / Objectives / Programming / Evaluation b. Identify / Objectives
The interactive model of campaign planning consists of four phases, namely: Select one: a. Research / Objectives / Programming / Evaluation b. Identify / Objectives / Strategies / Implementation c. Inform / Remind / Reiterate / Persuade d. Information / Research / Strategies and Tactics / Feedback
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Strategic Management Creating Competitive Advantages
Authors: Gregory G. Dess, Alan Eisner, Gerry McNamara
9th Edition
1259900525, 978-1259900525
