As part of the new strategy, management knew the business would have to shrink; in fact, they planned to close the two least unprofitable offices within a year (the company had 8 offices across the three countries in 2018). They also decided to shift the mix of their business, with an expectation that business consulting and systems integration grow from 10% of revenues in 2018 to 75% of revenues by 2022. Digi Trans Health’s parent company, Aaker Enterprises, gave their tick of approval to the new strategy and was willing to make a million-dollar investment to move things forward.

To consider:

1. What was Digi Trans Health’s initial (first) strategy?

2. Why did Digi Trans Health need to change their strategy?

3. What was the new strategy?

4. How would you implement the new strategy, including a monitoring process to ensure progress?