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The investment payback period of GEO has been lowering from around 3 years in the past (1990s- 2000s) to around 6-7 years recently (during 2010s-2020s).

The investment payback period of GEO has been lowering from around 3 years in the past (1990s- 2000s) to around 6-7 years recently (during 2010s-2020s). What is the main reason? Try to develop your answer from perspectives from 1) consumption pattern of traffic, 2) capacity demand and 3) pricing

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