The IT characteristic "the more the merrier" means __________________. A. an increase in the number of students results in a significant rise in the value of the good or service B. an increase in the number of participants results in a significant rise in the value of the good or service C. an increase in the number of entrepreneurs results in a significant rise in the value of the good or service D. an increase in the number of jobs results in a significant rise in the value of the good or service E. an increase in the number of customers results in a significant rise in the value of the good or service