The job of a _______________________ is to provide primary and secondary research, distill data into actionable insights and write creative briefs.

Creativity is what an advertisement looks and sounds like._____________________ is what the ad is designed to do to the target audience.

When an agency shows their advertising/creative concepts to a client, this is call a:

Review

Show and Tell

Insight Session

Pitch

A traditional media plan consists only of media platforms and budgets.

Group of answer choices: True or False

The four chief concepts in Media Planning are ___________________________________________.