The Johnson household has compiled the following financial information. They live in a house that has lost some of its market value due to zoning changes nearby; the best estimate for their houses worth is $150,000. While the Johnsons still owe $160,000 on their mortgage, they make payments of $1,200 each month. Groceries cost the family approximately $1,000 per month. The Johnsons also have a car (valued at $9,000; with loan balance of $10,870; monthly payments of $297), an SUV (valued at $15,900; with loan balance of $20,560; monthly payments of $498), and a boat (valued at $500; with loan balance of $2,210; monthly payments of $153). They have roughly $5,000 of furniture that includes mattresses, a couch, beds, an entertainment center, and several other items (they still owe about $1,670 on these items). Mr. Johnson is an avid baseball fan and has a card collection worth $1,400. Their credit card debt totals $15,000 with monthly payments of $485. To fund their higher education, the Johnsons took out some student loans that total $37,850 with payments of $276 per month. Allegedly, they also have a treasure map valued at $699. On average, the Johnsons checking account has $2,000, and their savings account has $3,700. Their combined retirement accounts have $21,009.

Question:

Perform a SWOT Analysis on this household and fill in your ideas below:

Internal factors: Strengths, Weaknesses

External factors: Opportunities, Threats