The Jollibee Foods Corporation was able to withstand competition from McDonalds in the Philippines and later found success in an already-saturated U.S. fast-food market by localising its menu to Filipino tastes and entering foreign markets with a large number of Filipino expatriates.

If you were the head of a successful fashion house (for example, Muslimah fashion) based in Kuala Lumpur, would you choose a similar strategy to enter into the U.S. market, or would you pursue a different option, such as licensing or forming a joint venture with an established U.S. brand? Compare and contrast the possible strategies.