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The June 8, 2009, edition of the Wall Street Journal has an article by JoAnn Lublin entitled Smart Balance Keeps Tight Focus on Creativity. (a)DescribeSmart

The June 8, 2009, edition of theWall Street Journalhas an article by JoAnn Lublin entitled "Smart Balance Keeps Tight Focus on Creativity."

(a)DescribeSmart Balance's approach to employment and cost structure.

(b)What function does it keep "in-house"?

(c)Based on the discussion in this chapter, what are the advantages to Smart Balance's approach?

(d)Based on the discussion in this chapter, what are the disadvantages to Smart Balance's approach?

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