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The Kennedy Company is closely held and, therefore, cannot generate reliable inputs with which to use the CAPM method for estimating a company's cost of

The Kennedy Company is closely held and, therefore, cannot generate reliable inputs with which to use the CAPM method for estimating a company's cost of internal equity. Kennedy's bonds yield 10.28%, and the firm's analysts estimate that the firm's risk premium on its stock over its bonds is 3.55%. Based on the bond-yield-plus-risk-premium approach, Kennedy's cost of internal equity is:
15.21%
13.83%
16.60%
17.29%
The cost of equity using the discounted cash flow (or dividend growth) approach
Pierce Enterprises's stock is currently selling for $32.45 per share, and the firm expects its per-share dividend to be $1.38 irfone year. Analysts project the firm's growth rate to be constant at 7.27%. Estimating the cost of equity using the discounted cash flow (or dividend growth) approach, what is Pierce's cost of internal equity?
14.40%
11.52%
15.55%
12.10%
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