The Key Lime Pie Company was started in 2006 in Key West, Florida and has become one of the premier providers of the iconic dessert. In 2008, their key lime pie was named the best pie in the country by the American Pie Council, and business was booming. At the same time, even with multiple retails stores and a production facility, in 2014 the company was losing money. The Key Lime Pie Company was featured, then, on the television show, The Profit, and star Marcus Lemonis acquired a controlling interest in the company. Please include and explain appropriate business concepts and citations for sources (if any) used in shaping your response. Also, please provide specific supporting data, concepts, and tools. Use the company's website and any additional brief research. The company's website is keylimepieco.com

Identify one or twoopportunitiesfor the Key Lime Pie Company that it should consider in developing strategy and indicate what makes that opportunity potentially important.