The KPI will be done for ZARA apparel company.

L. Key Performance Indicators (KPI) For strong, successful marketing, it's important to connect desired outcomes of various marketing activities in a 1vaythat can be measured on a regular basis. To accomplish this, it's helpful to design the marketing strategy that is reected by specic key performance indicators lKPls] that will help you both stay on track with your marketing plans and tell you if you are achieving your goals in the timeframe you desire. PURPOSE: This activity prepares you for engaging in KPI development and evaluation. This is an activity that is found to varying degrees in all successful businesses. How well KPl's are designed and monitored can directly impact the outcome of the campaignfstrategy. As you go through this assignment, you will be guided in the process of designing and monitoring successful KPls and you will be able to add even more value as you engage in your career. This assignment correlates with Week 4-5 materials. - Review the materials on KPls - Reect on the KPls of yourjob {if known} and then the potential KPls in the company foryour Marketing Plan Project . Part 1 - the Pain Points Business Type Choose one type of business from the table and then ponder some of the needs, problems, andr'or pain points that may be experienced by that business. Discuss how your choice of business could be impacted by the specic needfproblem that you are choosing to focus on. Also, discuss why you feel that is a strategic direction. P5 You may prepare this assignment for your Case Study Marketing Plan Company or another companyi'indastry you have experience with Business Types - SubContractorch - Ecommerce site b2c - Software company b2b - Consulting service company b2b and b2c - Brokering company b2b and b2c . Part 4 - Connecting the KPI Dots Designing KPIs Prepare at least two KPls that will show the connection between the desired outcomes and the marketing mediums. You may prepare this in a timelinefchart KPls and the desired outcome are all interrelated. - In your timeline {3 months. 6 months, or 12 months] show the anticipated incremental changes of the KPls for each time period in orderto meet the nal successful outcome. . Part 5 - The Test Testing KPI Strength |Dne potential problem with "managing by KPls" is that particular KPls can be manipulated in a way thatthe KPI targets are achieved even though the ultimate objectives and goals are not. Come up with at least one scenario in which employees or outsourced staff could reach the KPI targets in a way that does not reach the objectives and goals. Write a few paragraphs explaining how this could occur and what you might be able to do to prevent it. _ Testing KPI Strength 1. How did this exercise inuence how I think about marketing strategy planning? 2. How can you personally reach a balance between measuring every performance detail and allowing your management teams to have exibility in reaching objectives and goals? 3. What value andl'or insights will I take away from this KPI process? . Part 2 - The Outcomes and Timeline Outcomes and Temperament {Time} using your 'management' mindest you've been developing throughout the program and course. determine a desired outcome and temperament from the list below. Discuss your rationale for the desired outcome. time. Desired Outcome Time Temperament - More customers - Getting started - More authority - In a rush - Longterm website visits - Trying to scale - Push shortterm specic campaign - Set up for long term success . Part 3 - The Budget Designing the Marketing Budget Select a marketing budget from the list below that you think is feasible and effective for the company size and desired outcomes. and discuss your reasons for your budget. Next determine which marketing mediumls) and how you will implement them. then support your choices. Marketing budget Marketing Mediums and Costs {Resources} - SEO = $1000-$1500fmonth - Linkedln Sales Navigme' = $30135+Kmonth - Sales Funnel = $100200fmonth plus designer fee is desired - Cold Call Center = $1020fhour per person - Social Media AdfContent lFacebookflnstagram, etc} = Ad cost plus 10-15% management fees (EX: $500 ad cost + 1015%] - Google Ad Spend = Ad cost plus 1015% management fee . {$1000 per month -