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The Kuppa Joe (coffee shop) in downtown Sudbury has a program in their store where you can buy a cup of coffee for someone in
The Kuppa Joe (coffee shop) in downtown Sudbury has a program in their store where you can buy a cup of coffee for someone in need. What form of PR is this? Explain.
The program is relatively unknown and small. What additional forms of PR could Kuppa Joe use to increase the amount of coffee purchases being made for this program and grow the units sold? Provide TWO additional suggestions and include key message content.
The program is relatively unknown and small. What additional forms of PR could Kuppa Joe use to increase the amount of coffee purchases being made for this program and grow the units sold? Provide TWO additional suggestions and include key message content.
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The program implemented by Kuppa Joe where customers can buy a cup of coffee for someone in need can be considered a form of causerelated marketing which is a type of public relations PR strategy Caus...
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Financial Reporting Financial Statement Analysis And Valuation A Strategic Perspective
Authors: James M. Wahlen, Stephen P. Baginski, Mark Bradshaw
8th Edition
1285190904, 978-1305176348, 1305176340, 978-1285190907
