The last digital makreting tool analysed in class is also the most abstract in nature: content marketing. The basic premise of a digital content marketing approach is to focus on developing engaging content and then disseminate in traditional channels (i.e., Websites, Advertsing Displays, Email and Social Media). The paradigm was explained with the slogan "Content is King" The catchy phrase was coined by Bill Gates...some time ago, current thinking in the topic has somewhat modified the topic to a new mantra " Content is King but Engagment is Queen" Ryan Setliff, staff writer at Linked In agrees with this idea and goes further thinking that engagment is the relevant element in the formula. Read the 2-minute piece below and disccuss the question below https://www.linkedin.com/pulse/content-king-engagement-queen-lady-rules-house-ryan-setliff/ What is the core idea in the article? What lesson can we draw from the article? One paragraph plus discussions for standard credit.