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the last part of the prihect is what i need help with, what to say to potential investors about the Kroger Co based on all

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the last part of the prihect is what i need help with, what to say to potential investors about the Kroger Co based on all of this information amd pictures provided
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========= Corporate Information: The Kroger Company Raroury New York Exchange (NYSE) Sub 13,105,100 Industry Grocery Coste, Wholefoods Marta Wamart roger is a growing industry chain us plenty of room for grow products, and they have been the own branded products or weary of watersport. The company Managementation Hoy os CEO Gary CFO CEOwc0dithe year 2000 CFOs comes in the year 2020 Information 100 May 2001 . Theo port May 2012 May TO FCCCCC c. Salary compensation for most recent year for CEO d. Total compensation for most recent year for CEO 4. Information from most recent Quarterly Report (3 points) a. Bulance Sheet date of quarterly report b. Year-to-date revenue c. Year-to-date income 5. Auditor Information (2 points) a. Name of audit firm b. Date of auditor's report 6. Information from Annual Report (4 points) Number of years covered Income Statement dates) 3 6 1. Corporation Information (5 points) Name of corporation b. Principle product or service Stock market on which shares are traded d. Price of a common sbare on date of this project e Number of shines traded on date of this project 2. Industry points) What is the chief industry of the company? b. List three competitors of the company Do you consider the industry a growing or stagnant? Why 3. Management Information (4 points) Nunt of chief executive officer (CEO) Name of chlefficial officer (CFO) Salary compensation for most recent year for CEO Total companion for most recent year for CEO G Balance sheet date Total assets (5) d. Total liabilities (3) 7. Ratio Analysis (8 points)- Show calculation for credit 2. Primary (Basic) carines per share b. Current ratio Working Capital Return on assets 8. Analysis of the Cash Flow Statement ( points) 2. Was there is not cash intlow or outflow? Include dollar amount 6. Where did the firm primarily spend cath? (give three example) From where did this case come give three examples) 9. Analysis of risk peints) List three economy and industry wide risk factors To Wold you rate this company as a "buy","self" or "halt? W G C B. B. Prepare a memo to potential investors (approximately 700 words) summarizing your analysis of the firm. Be sure to support the position you take in question 10 with very specific financial and non- financial evidence. (50 points) You may use the following assumptions when writing your memo: The reader does not know a lot about the company you are analyzing, so a brief explanation of the business would be helpful. The reader has a general but limited understanding of accounting and financial statement analysis - therefore, when discussing ratios, etc. it would be beneficial to explain why you used a specific ratio or the purpose of the ratio, not how the ratio is calculated. The majority of the memo should focus on your analysis - remember, analysis should provide insight, a list of numbers without explanation is meaningless e.g. ask yourself... What does this number mean? Why am I including this result in my memo? Is the result favorable? Unfavorable? In addition to content, you will be graded on your writing skills including grammar and appropriate language Be sure to cite any resources used. ========= Corporate Information: The Kroger Company Raroury New York Exchange (NYSE) Sub 13,105,100 Industry Grocery Coste, Wholefoods Marta Wamart roger is a growing industry chain us plenty of room for grow products, and they have been the own branded products or weary of watersport. The company Managementation Hoy os CEO Gary CFO CEOwc0dithe year 2000 CFOs comes in the year 2020 Information 100 May 2001 . Theo port May 2012 May TO FCCCCC c. Salary compensation for most recent year for CEO d. Total compensation for most recent year for CEO 4. Information from most recent Quarterly Report (3 points) a. Bulance Sheet date of quarterly report b. Year-to-date revenue c. Year-to-date income 5. Auditor Information (2 points) a. Name of audit firm b. Date of auditor's report 6. Information from Annual Report (4 points) Number of years covered Income Statement dates) 3 6 1. Corporation Information (5 points) Name of corporation b. Principle product or service Stock market on which shares are traded d. Price of a common sbare on date of this project e Number of shines traded on date of this project 2. Industry points) What is the chief industry of the company? b. List three competitors of the company Do you consider the industry a growing or stagnant? Why 3. Management Information (4 points) Nunt of chief executive officer (CEO) Name of chlefficial officer (CFO) Salary compensation for most recent year for CEO Total companion for most recent year for CEO G Balance sheet date Total assets (5) d. Total liabilities (3) 7. Ratio Analysis (8 points)- Show calculation for credit 2. Primary (Basic) carines per share b. Current ratio Working Capital Return on assets 8. Analysis of the Cash Flow Statement ( points) 2. Was there is not cash intlow or outflow? Include dollar amount 6. Where did the firm primarily spend cath? (give three example) From where did this case come give three examples) 9. Analysis of risk peints) List three economy and industry wide risk factors To Wold you rate this company as a "buy","self" or "halt? W G C B. B. Prepare a memo to potential investors (approximately 700 words) summarizing your analysis of the firm. Be sure to support the position you take in question 10 with very specific financial and non- financial evidence. (50 points) You may use the following assumptions when writing your memo: The reader does not know a lot about the company you are analyzing, so a brief explanation of the business would be helpful. The reader has a general but limited understanding of accounting and financial statement analysis - therefore, when discussing ratios, etc. it would be beneficial to explain why you used a specific ratio or the purpose of the ratio, not how the ratio is calculated. The majority of the memo should focus on your analysis - remember, analysis should provide insight, a list of numbers without explanation is meaningless e.g. ask yourself... What does this number mean? Why am I including this result in my memo? Is the result favorable? Unfavorable? In addition to content, you will be graded on your writing skills including grammar and appropriate language Be sure to cite any resources used

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