The launch of the Nintendo Wii in $2006$ successfully combined a focus on low cost and buyer value. The Nintendo Company was able to achieve a lower cost threshold on Wii by getting rid of excessive features such as the hard disk and DVD function typically found in game consoles. By doing so$,$ the company was able to add a variety of new features to Wii that hadn$$t been seen before in the gaming world. Nintendo$$s ability to focus on which aspect allowed it to take the lead in the gaming market?

efficiency frontier

value creation

market segmentation

superior product offering