. The Leading Innovator Model. Under this approach. ovatech would focus on positioning itself as a differentiated sporting equipment brand with strong technological expertise. They T.Ivould particularly aim at penetrating the early adopter group. In order to strike out on their own, Avatech would need to build its own value chain of suppliers and distributors. . The Platform Model. In this model; Avatech would transform itself into a digital ski safety platform that integrate multiple sources of safety data. from Avatech users to forecasting services. This would require Avatech to hire software developers and data scientists to build the platform and analytics. Marlde has asked you to consider the strengths and weaknesses of these four alternatives- Considering that the snow detecting equipment industry is still in its infancy. which of these approaches [or a variant of your own design} would help a start- up such as Avatech establish a customer value proposition and also position Avatech to be able to succeed on an ongoing basis