The Great Falls Cheese Company wants to determine how well it estimated its Direct Material costs by comparing the standards it predicted to actual data. Great Falls has the following standards: Standard Quantity per unit: 1.25 gallons of milk per pound of cheese, Standard Price per unit: $2.50 per gallon of milk. During the month of October, 24,000 pounds of cheese were produced, using a total of 28,800 gallons of milk at a total cost of $70,560. What is Great Falls' Direct Material Price Variance, and is it favorable or unfavorable?