Question
The lessons introduced the product life-cycle concept and the 4 Ps of the marketing mix. Discuss how the marketing mix of the four Ps change
The lessons introduced the product life-cycle concept and the 4 Ps of the marketing mix. Discuss how the marketing mix of the four Ps change in each stage of the product lifecycle.
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Business Law in Canada
Authors: Richard A. Yates, Teresa Bereznicki Korol, Trevor Clarke
11th Canadian edition
134312112, 133847136, 978-0134312118, 978-0133847130
