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The link to the interview (entitled as How Did Jeff Bezos Start Amazon? His Background, the Internet & the Future of E-Commerce (2001)) is as

The link to the interview (entitled as "How Did Jeff Bezos Start Amazon? His Background, the Internet & the Future of E-Commerce (2001)") is as follows: https://www.youtube.com/watch?v=znRDRovYXgo 11. Was it Jeff Bezos's original intention to sell just books on Amazon.com? If so, what was his fully-stated rationale for it? And do you agree with Jeff Bezos, from your personal perspective as a graduate student in a Business School? Do explain your agreement or disagreement fully. (2 marks) 12. What exactly is the business model of Amazon.com, as explained by Jeff Bezos? (2 marks) 13. Kenichi Ohmae wrote the famous book, The Mind of the Strategist, in 1982. According to one reviewer of the book, Ohmae "goes beyond the standard formula for success into the mind of the corporate thinker". Based on your very careful review of the videotaped interview with Jeff Bezos, please offer two fully-stated and distinct observations of yours, in separate and numbered paragraphs, to support the view that Jeff Bezos did possess the mind of the strategist. Perfunctory answers will be awarded a score of zero. (4 marks)

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