The list identifiable variables that a Marketing Manager might come about when doing a SWOT Analysis. Identify the variables as to which category within the SWOT Matrix that they would fit by listing the category along side it.

• Rising Sales of Substitute Products
• Too Narrow a Product Line

Adequate Financial Resources

• Unable to Finance Needed Strategy Changes
• Ahead of the Experience Curve

Complacency Among Rival Firms

• Falling Trade Barriers in Attractive Foreign Markets

Proven Management Skills

• Falling Behind in R & D

Vulnerability to Recession & Business Cycle

• Poor Track Record in Implementing Strategy

Diversify into Related Products

Enter New Markets or Segments

Issues Costly Regulatory Requirements

• Higher Overall Unit Costs than Competitors

Proprietary Technology

Vertical Integration

Product Innovation Skills

Well Thought of by Buyers

Serve Additional Customer Groups