The liverpool chamber a business that acts for the commercials interest of the merchant of liverpool and was founded in 1850. Paul Cherpeau, the chief executive delivered his presentation giving a great insight into the inner workings of the business, It’s challenges and elements in which without the industry week i would have considered to be as important as they are.

Firstly Paul introduced the local business in Liverpool ranging from micro (0-9) to large (250) employees in conjunction with the local economy of sectors. Paul explained this to be crucial in understanding the ways in which the business can keep in touch with the community of liverpool upholding brand perception of relevancy. I found this to reinforce my understanding of the element of course that focus of the human side of marketing, brand perception is key when i comes to people's decisions making of using the services provided over anothers.

However, Paul explained this to be far more fragile concept to implement with full affect. For example, Networking Events of not only other businesses but also stressing the need for young minds within business development for the future. This specific component of the industry task stuck with me and in not only reinforced my passion for my marketing but also influenced my understanding of the importance of me and the ideas i have despite my age. It gave a me a new way of looking at my potential within the subject that even as student we are still part of the discussion when i comes to new insights into marketing success.

Paul began to break down the way which liverpool chamber networks by using components of social marketing a element familiar to me from assignment task and our lectures. Through the uses of websites, to social media paul discussed how they are bale to merge in person networking amd use digital techniques to make up for the potential mist points of face to face meetings at events. I found this incredibly insightful as despite having knowledge of the two components of marketing it was interesting to see real life examples of how they are used together to create a greater success model. Later, Paul mentioned how the implementation of social media sources is something that has to be done in increments so that the brands perception is more authentic to the business a part of the liverpool chamber. When i cam e to the management of the brand paul Brough the presentation with food for thought with the statement of “Selling on people and purpose as much a product”. Adding weight to my learnt understanding of the power of the individual especially when thinking back to the units of the micro and macro environment with there combined impact being substantial when i comes to to brand image and market success.