The Local Cafe and Restaurant has a unique culinary food offering. It focuses on a food philosophy where everything is made fresh from scratch, teaching our students about the value of creating food and service experiences with care and respect. It currently is looking to engage the local community surrounding the college to experience all the amazing flavours and dishes from The Local. Objective The purpose of this assignment is to have the successful proponent develop and execute: 

1. Social Media marketing Plan: activities include the development of a plan that will articulate the idea focused on target audience including messaging, brand voice & brand positioning etc. This would also include the articulation of the key business and communication objectives, strategic priorities, communication tactics, activation details and performance measures. 

2. Additional Consumer Outreach: activities also include (1) a search engine market program with Google Ad words paid messaging that aligned with the brand 

3. Partners: activities and plan to attract include potential media sponsor(s). Your proposal response if accepted as the winning concept will form an integral part of a marketing program to be executed in the New Year. The expected deliverable from this response will be a written proposal/plan and presentation of an Social Media Marketing program

 

 Corporate Information A description of previous event planning and training for comparable clients. • A description of the respondent's company, including location(s), business operations, financial security, and corporate history • A standard contract proposal Note: Proponents shall identify, within their submission, all excluded items

 

 Required

1. Social Media Engagement Marketing Plan

a. Theme of event/Social Media engagement program - the "Big idea" 

b. Goals and objectives 

c. Communication Objective

 d. Potential partnerships

 e. Determine target audiences 

f. Outline marketing vehicles and media (traditional, Social Media, digital and social)

g. Outline Social Media marketing idea and activities to support i.e.: Social media and digital activities/tactics 

h. Create marketing content to support the Social Media campaign 

i. Determine frequency of messaging