The long-term goal of the next tech, such as the Internet of Things (IoT) and artificial intelligence (Al), is to to make human labor more productive to gather every possible touch point of human engagment replicate human situational awareness replace the need for human to human interaction The first step to create Al-powered contextual marketing is to blend the worlds of digital and brick and mortar experience to combine employee experience (EX) and customer experience (CX) to mimic human interaction to set up a connected ecosystem of sensors and devices As opposed to , which aims to replicate human intelligence, seeks to augment human intelligence with technology. AGI | IA ASI | IA AA