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The Luna Hotel The Luna Hotel in Cape Town has 2 0 1 guest rooms, is 4 - star rated and employs 1 2 8

The Luna Hotel

The Luna Hotel in Cape Town has $201$ guest rooms, is $4 -$ star rated and employs $128$ members of staff. The Luna Hotel

was acquired by Mercury, a large international hotel chain, three months ago and is in a period of transition. Prior to the

acquisition, the Luna Hotel was implementing a differentiation strategy. However, the Luna Hotel is now pursuing a lowcost provider strategy in line with the strategic direction of Mercury.

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