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The Madison Corporation, a monopolist, receives a report from a consulting firm concluding that the demand function for its product is Q = 7 2
The Madison Corporation, a monopolist, receives a report from a consulting firm concluding that the
demand function for its product is
Q P Y A
where Q is the number of units sold, P is the price of its product in dollars Y is per capita income
in dollars and A is the firms advertising expenditure in dollars
The firms average variable cost function is
AVC QQ
where AVC is average variable cost in dollars
a Can you calculate the firms total variable cost curve? If yes, show your calculations. marks
b Can you calculate the firms marginal cost curve from the total variable cost curve you found
above? If yes, show your calculations. marks
c Can you calculate the firms marginal revenue curve? Show your calculations. Hint: MR will be a
function of A Y and Q marks
d If per capita income is $ and advertising expenditure is $ can you calculate the
output where marginal revenue equals marginal cost? Show your calculations. Round final answer to
the nearest whole number. Hint: Use the quadratic formula
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