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The Madison Corporation, a monopolist, receives a report from a consulting firm concluding that the demand function for its product is Q = 7 2

The Madison Corporation, a monopolist, receives a report from a consulting firm concluding that the
demand function for its product is
Q =72-2P +2.8Y +0.82A
where Q is the number of units sold, P is the price of its product (in dollars), Y is per capita income
(in dollars), and A is the firms advertising expenditure (in dollars).
The firms average variable cost function is
AVC =654Q+2Q^2
where AVC is average variable cost (in dollars).
a) Can you calculate the firms total variable cost curve? If yes, show your calculations. [2 marks]
b) Can you calculate the firms marginal cost curve from the total variable cost curve you found
above? If yes, show your calculations. [2 marks]
c) Can you calculate the firms marginal revenue curve? Show your calculations. (Hint: MR will be a
function of A, Y and Q)[5 marks]
d) If per capita income is $7,500 and advertising expenditure is $185,000, can you calculate the
output where marginal revenue equals marginal cost? Show your calculations. Round final answer to
the nearest whole number. (Hint: Use the quadratic formula)

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