The main components necessary for a market to occur would be a place, price, product, and promotion. These are known as the marketing mix, the 4 Ps they create a framework for organizing and planning a marketing strategy for a product or service. A market that I have recently participated in is my own company which happens to be a marketing company called IJS Inc, which is named after my daughter. I also work for an advertising company where I market to any type of business owner big or small, which is promoted on a digital billboard on a mobile advertising truck. It is important for me to take part in this company because I enjoy help other businesses promote their business, music or a specific product that a person or business may want to put out in the public eye. What better way to promote your business then displaying your ad on a digital mobile billboard, which drives around the city promoting your business. This company is different from other billboard because one it is digital, so you control the content you put out there but also because its mobile which means it moves around the city instead of staying in one place. You are able to reach more customers through digital mobile billboards.

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