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The main con of locally adapting a product for an overseas market as opposed to keeping it standardized across countries is: - Sales of the
The main con of locally adapting a product for an overseas market as opposed to keeping it standardized across countries is: - Sales of the home-country version and the destination country version of the product may cannibalize each other - It decreases its sales in the home country - It increases the distribution cost - It increases its overall cost and ultimately its retail price
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International Economics Theory and Policy
Authors: Paul R. Krugman, Maurice Obstfeld, Marc J. Melitz
9th Edition
978-0132146654, 0132146657, 9780273754091, 978-0273754206
