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The main concept of the balanced scorecard is that, to evaluate the SBU's progress to strategic success, an organization must use all of the following

The main concept of the balanced scorecard is that, to evaluate the SBU's progress to strategic success, an organization must use all of the following except:

Multiple Choice

Both financial and non

-

financial measures.

Measures of customer satisfaction.

Value chain analysis.

Multiple measures for a comprehensive evaluation.

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