The main concern for Dr. Aditya Khare, founder of Tech Talk, is to identify how social media can be used to engage with Tech Talk’s subscription base: 

• What social media strategy is required?

• What platforms should he focus on?

• How should he invest in building a social media presence? 

• What Key Performance Indicators (KPIs) should he use to implement a social media strategy?

• Should he outsource or manage social media marketing in-house?