The main goal of this first forum is to share with you the "Terry Hill approach" that you will discover in the ppt "Terry Hill approach" uploaded to Blackboard. The idea proposed by Hill is that, when launching a new product or when doing re-engineering, you should state first thecorporate or general objectivesyou want to reach. Then, define themarketing strategiesyou will use in order to convince your potential customers to buy your product and then toidentifyOWs and OQsfor this product (remember that OWs and OQs are defined by customers, not by you). The right identification of OWs and OQs will be a sort of hinge to defineoperations strategies (infrastructure and support). A good moment to launch the following questions:

a. Do you think the Boeing 777 / 787cases are good examples of this approach?

b. In the first, second, fourth and fifth columns of the Hill approach, you will find objectives or strategies. Which one of these columns contains strategies more difficult to change in the future once they have been selected?

c. Coming from an Operations Management man as Hill is, which original aspect you find in the Hill approach?