The main purpose of this assignment is to build upon the tools/models/ frameworks you are learning in BUSS 349- to develop two to three strategic recommendations for the senior leadership of your focal firm. As a team, you (collectively) should imagine yourselves as the company's top management team or as a team of consultants. You will conduct an in-depth study of the firm, and apply the concepts, analytical tools and frameworks of this course to analyze its external and internal environments, identify the firm's strategic options, and come up with a set of recommendations to maximize the firm's long-term performance. The project has to focus on a company of the team's choice that is not covered in our case studies nor in our class assignments. You will complete three tasks to develop a strategic analysis of an existing company of your choice as part of a group. The goal of the project is to allow you to develop a strategic knowledge of the underlying issues for your focal firm. Many of you will select the company you currently work for or perhaps an aspirational employer. You could also choose a company that is going through some tough times or is