The main reason for this forum is to allow you the space to expand your comprehension of target market segmentation. To complete this forum you'll respond to three critical thinking scenarios.

• Pick a product that you have recently purchased and that you have considerable knowledge about. Which market segment was the product designed to reach? Defend your choice of market segment.
• Make a list of two (2) consumer goods or services segmented on the basis of gender but sold to both genders. Are there any differences in the product or service attributes? Are there differences in how they are marketed? What are those differences? Do you think using a different marketing approach has or could work?

For each of the following goods or services, identify the various benefits that consumers may derive from the product or service. Can you think of an advertisement or other marketing communication that has used the benefit as the central part of the appeal?

a. Seafood restaurant

b. Auto insurance

c. Soft drink