The main role of the ad agency's account services is to: A. conceive and craft advertising message B. buy ad space in media C. oversee budget for campaign D. establish relationship with client and maintain communication E. research market trends Which of the following is an example of puffery A. Dove almonds have a milk chocolate coating B. Kellogg's Raisin Bran is the most delicious cereal C. Excedrin PM is a pain reliever that is aspirin free D. VandeKamp's fish fillets are whole piece of fish, not minced pieces E. Quaker Oats is 100% whole grain oats