Question
The major elements of a promotion mix are: Advertising, Public relations or publicity, Sales promotion, Direct marketing, Personal selling. Promotion mix is known for being
The major elements of a promotion mix are: Advertising, Public relations or publicity, Sales promotion, Direct marketing, Personal selling. Promotion mix is known for being a method for delivering a relevant promotion message via the most suitable channel for each segment. It improves communication with clients.
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Business Law in Canada
Authors: Richard A. Yates, Teresa Bereznicki Korol, Trevor Clarke
11th Canadian edition
134312112, 133847136, 978-0134312118, 978-0133847130
