The major problems. in the case are that the government of Rohanda has failed to clearly have a stance on its policies. This is the reason that the cigarette brand "Primo" from the United States is still dominating the market by around Eil'lt from the smugglers from neighbouring Kalanda. In addition, it has led to the HST to have marginal prots from the sales due to the ban placed by Rohanda government against ban of cigarettes imports. The secondary issues are the issues that have emanated from the major problem such as emergence of the smugglers {Fortenberrjg 21111). Control of the cigarette market by the superior brand \"Primo\" despite the high prices it attracts