The majority of profit for Amazon comes from AWS. Per the chart below, the AWS holds the single largest share of the online cloud market. (AWS is cloud and website services) Top four providers account for 63% of cloud spend Worldwide cloud infrastructure services spend US$26.3 billion Growth: 37.8% US$310 billion Growth: 34.5% US$34.6 billion Growth: 31.4% Others Alibaba Cloud Google Cloud Microsoft Azure AWS IBM 17% 20% 32 02 2019 01 2020 Q2 2020 Source Canalyses inter 2020 I canalys If you are in charge of pursuing what is in the best interest of the public and you are considering a suit to break up the two largest players, who own a majority of the market, do you do it? You can evaluate money at 0.247% per month compounded monthly. Cost of legal team in preparation for a suit, which will take 1 year: Internal Legal Team: 4 lawyers making $125K per year but will spend 20% each on the effort. Legal Firm Assistance: 2 firms providing 2 lawyers each at $300K per year but those lawyers will spend 30% of their time. Cost if a suit is pursued and accepted by the court, which will take 5 years: Expect the 4 internal lawyers to be used 100% of the time per year and start with $125K each. Expect the law firms to dedicate 5 lawyers each instead of 2 and to incur 5% increases in salary per year, just like your internal lawyers, starting with $310K per lawyer. The firm lawyers will work 30% of their time. Expect public relations and other services to incur a total of $130K per year and increase by 5% per year. Expect other court costs of $100K per year, inceasing by 5% per year. The AW benefit to society is expected to be 2% of the total market value in a year. Refer to the market chart (and note it is given per quarter, use latest quarter value to estimate going forward). You can expect a 10% increase per year. A disbenefit from technological and perception impacts is expected to be $1B/year increasing by 4% each year. Use public sector analysis and a 6 year time frame. Q5. Consider that the decision process also weighs the chances of winning. If the standard BIC ratio is weighted as 60% of the decision to Go or Not Go, the chance of winning is weighted as 30%, and the public perception of the suit is 10%, then do you file the suit? [Use a 10 point scale for each factor in deciding; if B/C >1 then consider that a 10. If the overall result is greater then 7 you do it.) Chance of winning suit: 30% Odds of a favorable public view of the suit and government effort? 65% Q5. Consider that the decision process also weighs the chances of winning. If the standard BIC ratio is weighted as 60% of the decision to Go or Not Go, the chance of winning is weighted as 30%, and the public perception of the suit is 10%, then do you file the suit? [Use a 10 point scale for each factor in deciding; if B/C >1 then consider that a 10. If the overall result is greater then 7 you do it.) Chance of winning suit: 30% Odds of a favorable public view of the suit and government effort? 65% The majority of profit for Amazon comes from AWS. Per the chart below, the AWS holds the single largest share of the online cloud market. (AWS is cloud and website services) Top four providers account for 63% of cloud spend Worldwide cloud infrastructure services spend US$26.3 billion Growth: 37.8% US$310 billion Growth: 34.5% US$34.6 billion Growth: 31.4% Others Alibaba Cloud Google Cloud Microsoft Azure AWS IBM 17% 20% 32 02 2019 01 2020 Q2 2020 Source Canalyses inter 2020 I canalys If you are in charge of pursuing what is in the best interest of the public and you are considering a suit to break up the two largest players, who own a majority of the market, do you do it? You can evaluate money at 0.247% per month compounded monthly. Cost of legal team in preparation for a suit, which will take 1 year: Internal Legal Team: 4 lawyers making $125K per year but will spend 20% each on the effort. Legal Firm Assistance: 2 firms providing 2 lawyers each at $300K per year but those lawyers will spend 30% of their time. Cost if a suit is pursued and accepted by the court, which will take 5 years: Expect the 4 internal lawyers to be used 100% of the time per year and start with $125K each. Expect the law firms to dedicate 5 lawyers each instead of 2 and to incur 5% increases in salary per year, just like your internal lawyers, starting with $310K per lawyer. The firm lawyers will work 30% of their time. Expect public relations and other services to incur a total of $130K per year and increase by 5% per year. Expect other court costs of $100K per year, inceasing by 5% per year. The AW benefit to society is expected to be 2% of the total market value in a year. Refer to the market chart (and note it is given per quarter, use latest quarter value to estimate going forward). You can expect a 10% increase per year. A disbenefit from technological and perception impacts is expected to be $1B/year increasing by 4% each year. Use public sector analysis and a 6 year time frame. Q5. Consider that the decision process also weighs the chances of winning. If the standard BIC ratio is weighted as 60% of the decision to Go or Not Go, the chance of winning is weighted as 30%, and the public perception of the suit is 10%, then do you file the suit? [Use a 10 point scale for each factor in deciding; if B/C >1 then consider that a 10. If the overall result is greater then 7 you do it.) Chance of winning suit: 30% Odds of a favorable public view of the suit and government effort? 65% Q5. Consider that the decision process also weighs the chances of winning. If the standard BIC ratio is weighted as 60% of the decision to Go or Not Go, the chance of winning is weighted as 30%, and the public perception of the suit is 10%, then do you file the suit? [Use a 10 point scale for each factor in deciding; if B/C >1 then consider that a 10. If the overall result is greater then 7 you do it.) Chance of winning suit: 30% Odds of a favorable public view of the suit and government effort? 65%