The management of "Aqua-Tech", one of the water filtering equipment leaders in the Lebanese market, has been reported that sales have been dropping down in the last few months. After conducting many inquiries, it turned out that some companies are making better offers and providing some additional services to their customers. To face this situation, the information system department introduced a new system to better analyze the market and serve the customers based on their effective needs. Since this solution needs very powerful servers and storage locations, the company decided to use large servers remotely from one of the main hardware vendors in the country.

As for the data analysis, and to better understand the customers purchasing behavior, the new system is based on collecting data from many online locations (Facebook, Twitter, Emails, etc) for deep and enhanced analysis.

The last problem to solve for Aqua-Tech was the management of its internal local area network. The traffic of data transferred between computers being very high, the communication was very slow and it takes a lot of time to complete the network operations. The computers are actually connected using hubs, at an average of one hub for every 16 computers. 1. Which analytical tool is used by the new solution for a better understanding of the customers purchasing behavior? * Cube analysis Data mining Web minig OLAP

2. What may be the solution to the problems of the company's local area network? * Use routers instead of hubs Use new computers Use more hubs Use switches instead of hubs 3. What is the hardware trend mentioned in the new solution? * BYOD Cloud computing Quantum computing Mobile digital platform 4. What is the force (pressure), according to Porter's competitive forces model, faced by the company? * Substitute products New market entrants Customers Traditional competitors