Question
The management of Marnie Ltd. believes it can sell 65,000 smart doorbell devices per year at $85 per piece. They cost $50 to manufacture (variable
The management of Marnie Ltd. believes it can sell 65,000 smart doorbell devices per year at $85 per piece. They cost $50 to manufacture (variable cost). Fixed production costs run $60,000 per year. The necessary equipment costs $2,250,000 to buy and would be depreciated at a 20 percent CCA rate. The equipment would have a salvage value of $450,000 after the five-year life of the project. There would a Net Working Capital requirement of $100,000, and this would be recovered at the end of the fifth year. The discount rate is 15 percent, and the tax rate is 35 percent.
Assume that the minimum required average Operating Cash Flow (i.e. the same value each year) works out to be $450,000, and that the variable costs are $50 per unit, fixed costs are $60,000 per year, and that the annual production is 65,000. Based on these assumptions, what would be the minimum price (e.g. bid price) that the could charged for these Smart door bells.
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