Question
The management of the Mojito Theme hotel estimated that they can generate $180,000 and $190,000 in room revenues in 2011 and 2012 respectively by using
The management of the Mojito Theme hotel estimated that they can generate $180,000 and $190,000 in room revenues in 2011 and 2012 respectively by using some other forecasting methods. However, the total room revenues were actually $185,000 and $200,000 in 2011 and 2012 respectively. The management team wants to come up with a robust forecasting report and they want to see the forecasting results with exponential smoothing model. Therefore, based on the information given, if the management would like to sell 2,500 rooms in 2012, what is the forecasted ADR in 2012 based on the exponential smoothing model?
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