The management of your company is considering the idea of a program to increase the availability of your product to all segments of the population. Under the terms of the program, if the client's income level is below $500, the buyer receives either a $100 discount, or the buyer receives $100 points (1 point is 1$) for purchasing another product in your retail network. At the moment, your product price is $300. Help management make a decision. Justify your answer.