The manager for a growing firm is considering the launch of a new product. If the product goes directly to market, there is a $60$ percent chance of success. For $$176,000,$ the manager can conduct a focus group that will increase the product's chance of success to $75$ percent. Alternatively, the manager has the option to pay a consulting firm $$391,000$ to research the market and refine the product. The consulting firm successfully launches new products $90$ percent of the time. If the firm successfully launches the product, the payoff will be $$1\mathrm{.}91$ million. If the product is a failure, the NPV is $$0.$ Calculate the NPV for each option available for the project. Note: Do not round intermediate calculations and enter your answers in dollars, not millions of dollars, rounded to the nearest whole number, e$.$g$.1,234,567.$

$\backslash$table$[[$Go to market now,$],[$Focus group,$],[$Consulting firm,$]]$

Which action should the firm undertake?

Go to market now

Focus group

Consulting firm