Question
The manager of a local movie theater has asked you to develop a spreadsheet that will help her to estimate total expected daily revenue for
The manager of a local movie theater has asked you to develop a spreadsheet that will help her to estimate total expected daily revenue for the theater. The theater consists of 200 seats, and has 5 show times daily (3 matineee, 2 evening shows). On any given day, approximately 40% of all ticket sales arise from matinee shows. The price of a matinee is $9, and the average price of an evening show is $14. From ticket sales data, the manager has estimated that the average demand for tickets is 850 per day. However, due to theater capacity, this demand level does not always convert to the same level of ticket sales. Another stream of revenue for the theater is concession sales. Based on past receipts, the manager computes the average patron expenditure for concessions as $12, and estimates the 50% of patrons purchase concessions.
1. Construct a chart to display how Daily Total Revenue varies as Daily Demand increases from 100 to 700. What do you observe from the chart produced? |
2. Modify the model the below model to incorporate the following random variables:
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Inputs | ||||
Seating Capacity | 200 | seats per show | ||
Matinee showings | 3 | |||
Evening showings | 2 | |||
Matinee % of tickets | 40% | |||
Matinee avg ticket price | $9 | per seat | ||
Evening avg ticket price | $14 | per seat | ||
Avg consession sale | $12 | |||
Patron % concessions | 50% | |||
Average demand per day | 850 | seats | ||
Demand vs Capacity | ||||
ticket demand | capacity | tickets sold | ||
Matinee | 340 | 600 | 340 | |
Evening | 510 | 400 | 400 | |
Revenue Computation | ||||
Matinee ticket sales | $3,060.00 | per day | ||
Evening ticket sales | $5,600.00 | per day | ||
Concession sales | $4,440.00 | per day | ||
Total revenue | $13,100.00 | per day |
Matinee % of tickets follows a Uniform (25%, 55%) distribution |
Average Concession Sales follows a Normal ($12, $2.50) distribution |
Average Demand per Day follows a Normal (850, 250) distribution rounded to integer values |
3. Simulate at least 500 tirals of this sytem and answer the following questions based on the results of your simulation. |
What is the expected value of total daily revenue? |
What is the 95% confidence internval for the expected value of total daily revenue? |
What is the probability that total daily revenue will exceed $15000? |
Assume the daily total cost of operating the theater is $10000. What is the probability that the daily profit will fail to be positive? |
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