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The managerial process of creating and maintaining a fit between an organization's objectives and resources and the evolving market opportunities is called: production planning. market
The managerial process of creating and maintaining a fit between an organization's objectives and resources and the evolving market opportunities is called: production planning. market opportunity analysis. SWOT analysis. marketing planning. strategic planning
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Hospitality Strategic Management Concepts And Cases
Authors: Cathy A Enz, Jeffrey S Harrison
2nd Edition
047008359X, 9780470083598
