The managerial purpose of setting objectives is to Copyright by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website posting is expressly prohibited and constitutes copyright violation. create yardsticks for tracking the company's progress in achieving a sustainable competitive advantage. create yardsticks for measuring how well company personnel are observing the company's values and behavioral norms. convert the strategic vision and mission into specific performance targets--the results and outcomes management wants to achieve; objectives function as yardsticks for measuring how well the company is doing. establish well-understood deadlines for implementing the strategy and then learning to execute it proficiently. measure how well the company's strategy is working. Effectively communicating the strategic vision to company personnel is important because Copyright by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website posting isexpressly prohibited and constitutes copyright violation. a good understanding of the vision boosts employee confidence in the profitability of the company's business model. the more a vision evokes positive support and excitement among company personnel, the greater its impact in terms of arousing a committed organizational effort and getting company personnel to move in a common direction. company personnel cannot be highly productive and happy with their jobs unless they have a clear understanding of management's strategic plan for being competitively successful and profitable over the long term. when company personnel understand what the company needs to do to be profitable and successful, the company's chances of achieving its financial and strategic objectives are typically greater than 90%. a good understanding of the vision boosts employee support for company initiatives to win a sustainable competitive advantage over rivals.