The managers of Insights Care Magazine (a magazine dedicated to healthcare news) want to establish a selling price for a one-month full page advertisement in their magaine- Io helig with the price setting decision, the managers intend to compute the economic value to the customer (EVC) of a full-page ad in their magatine. Thin following data been cultered related to the insights Care magazine and their primary competito, Medgate Todar Masaine. Medgate Ioday magazine 59000 per monith for a full -page ad. insights Care's managers believe that they can justify a higher selling price by quantifying the economic value to customer (CVC). Based on the above data avallable, you are requied from a value based pricing standpoint to: Required: a. Compute the Lconomic value to customer (EVC) of a full-page ad in Insights Care Magarine. b. Show the range of possible prices insights Care Magazine should consider when seting a price for a fut-page ad