The Mandarin Oriental hotel in Manhattan keeps track of guest's preferences, such as their preferred room temperature and television programs, in a large data repository. Individual rooms are networked to a central network server computer, so that when a customer arrives, the system automatically changes the room conditions to meet each customer's specifications.

This scenario is a good example of a business using information systems to achieve which of the following strategic business objectives?

Survival

Creating new products, services, and business models

Operational excellence

Customer and supplier intimacy

IDON'T KNOWYET