The Mantids Health Society placed an advertisement in prominent publications in the region. The advertisement provided information
Question:
The Mantids Health Society placed an advertisement in prominent publications in the region. The advertisement provided information about symptoms of the diseases and offered practical advice for controlling their immediate effects. The societys accountants estimate that about 75 percent of the advertising copy was devoted to information about the disease and the remainder was an appeal for funds. The advertisement cost $20,000. How should Mantids Health Society report the impact of program costs and fundraising costs by this advertisement ?
Program Costs - Increase; Fundraising Costs Increase
Program Costs - Decrease ; Fundraising Costs Decrease
Program Costs - Increase; Fundraising Costs N/A
Program Costs - N/A; Fundraising Costs Increase