The marginal cost should always be lower than your price per unit. True or False? The marginal cost should always be lower than your price per unit. True or False? True FalseThe three important decisions pitfalls while using the Cost-Benefit Principle are the 1) the pitfall of measuring costs or benefits proportionally, 2) the pitfall of ignoring implicit costs, and 3) the pitfall of: The three important decisions pitfalls while using the Cost-Benefit Principle are the 1) the pitfall of measuring costs or benefits proportionally, 2) the pitfall of ignoring implicit costs, and 3) the pitfall of: failing to think at the margins failing to look at sunk costs failing to think about your benefits failing to look at investments