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The Market and Marketing The Super Bowl is one of the last TV events that our nation watches. Not only do football fans watch the
The Market and Marketing The Super Bowl is one of the last TV events that our nation watches. Not only do football fans watch the game, but the entire family gathers around to watch the game and the advertisements as well. Weeks prior to the game, the media is a buzz regarding the infamous commercials. Each year, Superbowl ads have reached at least $6.5 Million for a 30-second spot. Talk about high-stakes marketing! TASKS- complete part 1 in week 12 Your assignment is to search for the top Superbowl ads using the internet. These are just examples of what you may want to search for: Best Superbowl commercials of all time Funniest Superbowl commercials Emotional Superbowl commercials There are several ways to find Superbowl Ads, but use ads at least within the past 3 years. It would be interesting to see what was used before and after the pandemic. Once you find your results, go through several commercials until you find the one you like the most. Complete the following for one advertisement. Part 1 Research data: you will construct a presentation with a voiceover in Part 2 using this information Company Product Advertised Target Audience Visuals Audio Message Super Bowl ad URL- Part 2 Presentation Analysis- complete in week 13 Please create a PowerPoint presentation of your findings and analysis based on your findings in Part 1. Additionally, include your thoughts of the following: other information in your analysis, such as: what approach the ad use to draw in the consumer does the ad use humor or invoke emotion what makes the ad memorable is the ad promoting a specific product or trying to give life to an old product, is it promoting goodwill or introducing itself (the company) to the world, or something else? Do you think the money spent on the ad was worth it? Why or why not? DIRECTIONS Presentation should be 6-8 slides including an introduction slide, the Title and Works Cited slides do not count in the 6-8. Your recorded voiceover is required Review the Presentation Media Rubric attached to this assignment for more details Use the setup autoplay instructions from announcements, or you can record your voice as you advance the slides manually. Use the ShareOne drive steps to submit to Blackboard Note: this assignment will help you prepare for the project presentation and a chance to submit using the ShareOne drive before the project so you are better prepared. Submit your work in Week 13 only
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