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The market challenger may launch a frontal attack, matching the competitor's product, advertising, price, and distribution efforts. It attacks the competitor's strengths rather than its
The market challenger may launch a frontal attack, matching the competitor's product, advertising, price, and distribution efforts. It attacks the competitor's strengths rather than its weaknesses
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Quantitative Methods For Business
Authors: Donald Waters
5th Edition
273739476, 978-0273739470
